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Markup Calculator: Selling Price from Cost

Enter what an item costs you and the markup you want to add to find the selling price.

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Formula

  • Selling price = cost × (1 + markup ÷ 100)
  • Profit = selling price − cost
  • Margin % = markup ÷ (100 + markup) × 100

Worked example

Cost 12.50 with a 60% markup:

  • Price: 12.50 × 1.6 = 20.00
  • Profit: 20 − 12.50 = 7.50
  • Margin: 60 ÷ 160 = 37.5%

Frequently asked questions

How do I add a markup to a cost?

Selling price = cost × (1 + markup ÷ 100). A cost of 80 with a 25% markup sells for 80 × 1.25 = 100.

Is a 25% markup a 25% margin?

No. Markup is a share of cost, margin a share of the price. A 25% markup gives a margin of 25 ÷ 125 = 20%.

How do I get a target margin from a markup?

Margin = markup ÷ (100 + markup). A 100% markup doubles the price and gives a 50% margin; for a 37.5% margin you need a 60% markup.

Does the price include tax?

No. The price is before any sales tax or VAT, which vary by place and are added on top.

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